LinkedIn marketing: promoting your business for free

If you’re a marketer, business owner, or entrepreneur you need a company page. A LinkedIn company page gives you a way to tell potential clients, partners, and employees a bit more about your business.

A company page works similarly to your personal page. Your business name and logo appear near the top, along with a Follow button. Underneath, in your About section, you share more about your company and a link to your website.

Keep your About section focused on the problems you solve and benefits you provide. Google indexes the first 156 characters of your description, so make your LinkedIn company page SEO-friendly and easy to find by starting off with the important things. This also makes you easier to find through LinkedIn search.

Your company page is your LinkedIn home. If you want people to stick around, follow you, and eventually consider buying from you, you need to post regular, engaging updates. What do these look like, you ask?

Show us what’s going on behind the scenes: What are you working on? Snap some pics, write an update or upload a quick video.

Share industry news: What’s new and exciting in your space? What do people just have to know about? Tell us!